legitimacy theoryって何ですか

legitimacy theoryとはどういう理論なのか教えてください。インターネットで検索をかけてもdefinitionがでてきません。

No.1 回答者： wisemensay 回答日時： 2009/04/07 18:42

いくらでも検索されます。

"Legitimacy theory may be among the corporate strategy theories the closest counterpart to the Public Relations theories.

Legitimacy = a generalized perception that the actions of the organization are proper, or appropriate within a given social system.
The primary argument of legitimacy theory: external factors influence corporate management to seek to legitimise activities. The theory provides an explanation of management's motivation to disclose environmental information.

PR is a tool utilised by management to legitimise the company's activities.